PROJECT AURORA

previous arrow
next arrow
Slider

GENERAL UPDATE [08.01.2021]
We are happy to announce that the project duration of the AURORA School for ARtists has been extended until December 31, 2021!

CORONA-UPDATE [08.01.2021]
As the upcoming semester at HTW Berlin is planned  to be digital and the campus is still closed for normal operation, there still won’t be any face-to-face courses. Alternatively, AURORA DIGITAL offers digital tutorials as an introduction to the development of augmented reality applications with Unity. In addition, digital live courses per ZOOM are planned every six months from the end of March 2021. More info will follow soon!

The AURORA School for ARtists at the University of Applied Sciences (HTW) Berlin offers further education in the fields of augmented reality (AR) and digital media production to arts and culture professionals. For this purpose it is funded by the European Regional Development Fund (ERDF). The AURORA courses take place twice a year and are free except of a small catering fee. Furthermore, part of the designed AR applications can be implemented in the AURORA production laboratory under the guidance of the project staff.

INITIAL SITUATION IN THE CREATIVE SECTOR

Due to the shift of human reality into the digital world ever since the 1980s, the analogue world of immediate experiences is no longer the only location and object of creative encounters.

Even though digitalisation has been rapidly progressing in the past years, the analogue world is not out of focus of creative minds: more and more artists have taken an interest into Augmented Reality since this technology combines both the analogue and virtual reality. Whether it is the public space, stages, cultural property or classic media: they can all function as potential projection surfaces for digital content.

The use of Augmented Reality applications can add new dimensions to existing works, they offer the possibility to play with recipients’ perceptions etc. Additionally, art is able to reach a broader audience by using those new opportunities of interactive and playful experiences. As a result of this, acceptance and reach are heightened.

The preparation of media for this cutting-edge technology is still rather complex due to it gaining popularity only in recent years. No modular technology exists yet that would allow creative minds inexperienced in software development to plan and implement advanced Augmented Reality applications without guidance.

This is exactly where project AURORA comes into play.

From 2018 to 2021 we will be offering creatives and artists from the independent scene, interpreters and employees of independent companies in the cultural and creative industries the opportunity to further their education in the fields of augmented reality and digital media production. The offer is aimed primarily at creative people from Berlin and Brandenburg without previous knowledge and is offered once a semester.

In regular, hands-on training sessions, existing augmented reality solutions from the creative sector will be presented and ideas developed for their own implementation; Subsequently, the basics of popular software as well as techniques of digital media production for augmented reality applications will be taught. Last but not least, all questions about process management, from testing to licenses to the publication of an augmented reality app, are treated step by step.

This gives creatives the skills they need to enrich their analog works and media with digital information such as videos, animations, audio sequences or 3D models, which can then be retrieved via a mobile device. Finally, part of the designed augmented reality applications can be implemented in the AURORA production laboratory under the guidance of the project staff. The resulting apps are usually published under the HTW-licensed app INKA AR in the popular stores.

For the coursework and subsequent application development, the AURORA School for ARtists will provide all necessary resources, including the necessary software licenses, augmented reality and media production workstations, and the production lab. Each year, the Culture and Informatics conference will be an event to inform the public about AURORA and the results. The website and social media of the AURORA project give creatives another platform to raise awareness of their work with augmented reality.

Target group

The training offered in the context of the School for ARtists is directed towards art creatives, interpreters as well as employees of small companies in the cultural and creative industry, preferably from the following areas:

book art and literature,
visual arts,
design,
music and
performing arts.

Funding

The AURORA School for ARtists will receive funding from 2018 to 2021 from the European Regional Development Fund (ERDF) under the Program for Strengthening Innovation Potential in Culture II with the support of the Senate Department for Culture and Europe.